Elevating global hair health through innovation, individuality, and expertise.
PURPOSE
To elevate global hair health through innovation, transparency, and expertise — building a connected ecosystem of brands and technologies that inspire confidence, celebrate natural beauty, and transform how people experience their hair.
We exist to make every strand matter — from the ingredients we source to the intelligence we build.
VISION
To become the world’s most trusted leader in clean, data-driven hair innovation — where every solution begins with care, integrity, and a deep understanding of the science of hair.
At NUELE Hair Group, we envision a future where technology enhances individuality, sustainability drives performance, and healthy hair is the foundation of beauty everywhere.
EXECUTIVE LEADERSHIP
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Oliver Cheatham
CO-FOUNDER
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Christine Martey-Ochola
CO-FOUNDER
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Anne Cheatham
CO-FOUNDER
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Nii Addo
NHG Board Advisor
Universal Admedia, Managing Director
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Kwafo Ofori-Boateng MAICD
StrandSense AI Board Advisor
IBM, Former VP & Senior Partner
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Jamie Kokot
CUSTOMER SERVICE MANAGER
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Karl Holland
SALES MANAGER
